Superdry Fashion Show – Sportswear Launch

Superdry Sportwear Launch 2016 Banner

Production AV were appreciative to once again work for long term client Tarren Production Ltd by providing a complete video solution using LED screens, flat panel displays, HD camera feeds and screen management systems. It was an honour to be apart of Superdry’s exciting businesses developments namely the launch of their sportswear line.

3mm High Resolution LED Screen with Barco S3-4K Switching

3.9mm LED Screen - Superdry Sportswear Launch

The main centerpiece of the event were our DigiLED 3.9mm LED Panels. We built two 4.5m x 2.5m LED walls on either side of the stage. These screens were used to showcase content that expressed the evolution of Superdry’s aspirational design story, offering essential items for everyday fitness as well as capsule collections for Athleisure, Yoga, Gym, Running and Cycle.

3.9mm LED Screens - Superdry Sportswear Launch

Positioned to capture the catwalk was a Sony PMW-EX3 Video Camera which fed live video to a Samsung ME65B 65″ Flat Panel Display which the models used as reference for their cues throughout the show. Playback of Powerpoints and keynotes were also displayed on screen for numerous talks by members of the Superdry team and brand ambassadors. All content was managed and switched by pairing the Barco EC-50 Event Controller with the Barco S3-4K Screen Management System which functioned flawlessly throughout the event.

Again we’d like to thank Tarren Production Ltd and Superdry for choosing us to provide the screen and video management for this event. We look forward to working on more successful events in the future.