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Production:av help with Re brandingProduction:av were asked to help the ABA Partners with their re branding event. ABA felt it was time to refresh their image, and give a new brand that would lead them forward for the next 25 years, hence the twenty five moniker. The event was held in their unique white studio, usually used for photo shoots, and easily able to accept anything from a car through to an articulated lorry tractor unit. Production:av was brought into provide the video alongside CSS for the sound and lighting. |
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Weird Wide screen.The white studio is an impressive space more used to hosting photo shoots than PR Events. The studio plays tricks on the eye by virtue of the floor being curved into the wall, and then into the ceiling, creating a loss of perspective. After initial meetings it was decided that a wide screen image would work well within the space. ABA had commissioned video footage for the event, so a trial was undertaken several weeks before the actual event to check the footage and screen dimensions. The video for the event was controlled through an Extron DVS406, with the video sources scaled and controlled within the DVS, and mixed with the PowerPoint, before being output to the screen. A 5000 Ansi Lumen projector handled the image projection with ease. The end result was an impressive visual impression. The re branding was a success with 'Twenty Five' hopefully going onto a further 25 years of success.
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