Full HD Projection Solution
The Autumn launch of the long awaited Nike Hypervenom football boot, managed by Ear to the Ground, was a very special event.
The location, a derelict Welsh Chapel in central London, provided a unique gritty backdrop which was taken over and transformed into a football amphitheatre. A custom football cage was built in the main space and the venue was transformed through the creation of an immersive journey for guests. The launch staged a 2 aside knockout tournament, and involved putting 200 young footballers up against each other under the watchful eye of Premier League players Danny Welbeck, Daniel Sturridge & Christian Benteke.
Christie Digital LHD 700 Projectors
Using Christie Digital LHD700 projectors, Production AV projected the all important scoreboard onto the venue wall, as well as supplying large screen flat panel displays throughout the building. On the lower floor there was a NIKEiD exhibition area which employed our Christie projectors to project specific Nike videos and images.
After the tournament, Headliner, Giggs, the London based rapper, ensured the Hypervenom atmosphere continued.