Nike Football Brazil Shirt Media Launch

Nike Football Brazil Shirt LaunchFull HD Projection Solution

With just 6 months to go until Brazil, the UK Media Launch of the new Nike Brazil Shirt couldn’t have been more important. The event was a slick multi reveal exhibition, designed & managed by Ear to the Ground; Production AV provided a full HD projection system and video playback solution.

It was an intimate launch for selected Media and young aspiring footballers held in the London Film Museum, Covent Garden. Nike Creative Director of Football, Martin Lotti and Brazil footballer, David Luiz, gave their views on the design process and insight into the innovative new kit.

Barco PDS Switcher

Using our Barco PDS 901 switcher and Christie Digital LHD 700 projectors, the event also showcased an interesting history of the journey of the humble football shirt, to its present day form.