Superdry Amsterdam – Store Managers Conference

Superdry Amsterdam Conference 2017 AV Banner

Production AV were pleased to be involved with Superdry’s Store Managers Conference hosted in Amsterdam on behalf of Tarren. We were tasked with providing a full AV solution to the conference space, catwalk and dinner presentation as well as four break out rooms. Our five strong team led by Olie Goulding were onsite providing the coordination and technical knowhow to assist Superdry in maximising the conference and drive home a strong, positive message for 2018.

Superdry Complete AV Conference Solution

Superdry Amsterdam 2017 Conference Barco ProjectionThe main conference area provided a space for the Superdry business briefing and a Barco HDX W14 DLP Projector was rested on our projection racking to rear project onto a Stumpfl 16′ x 9′ which allowed the entire audience to fully engage with the presentation through figures and animations. The presentations were loaded onto our PlayBack Pro software and then switched using our Barco PDS-901 9 in 1 Out Seamless Switcher. As this was a complete AV solution, audio was also provided with Sennheiser radio microphones for presenters , l’Acoustic X12 loudspeakers plus l’acoustics SB18 Subs and a Midas M32R Mixing Desk for control.

A similar setup was used in the catwalk/dinner presentation space where another Barco HDX W14 DLP Projector projected onto an identical Stumpfl screen. Instead of a PDS, our new Roland V1-HD 4 Input HDMI Vision Mixer capability mixed the show and we were impressed by it’s versatility despite it’s small and simple design. Sixteen D&B T10 loudspeakers were flown in arrays of four supported with D&B B22 subwoofers under the stage. and the show was driven using a Yamaha QL1 Mixer. This delivered superb sound for both the presentations and the catwalk where the the newest range of products were being premiered for their Autumn/Winter Collection.

Superdry Amsterdam 2017 Conference LED Screen

In the breakout rooms we worked with Superdry’s own stock of 3.9mm LED screen modules and created two LED screens. They were being used for more intimate workshops and presentations for 20 – 30 people. Data was scaled using Barco ImagePRO II Dual’s and then fed to the screens using our Nova MCTRL660 Processors. Audio equipment was also provided to these rooms in the form of Sennheiser microphones and loudspeakers. The final area that audio was provided was the mock shops where presenters had Sennheiser radio mics and four D&B M4 loudspeakers were used to relay their voices around the shops.

Superdry Amsterdam 2017 Conference LED Screen Breakout Rooms

The conference was a massive success with Superdry store managers feeling positive and prepared for the exciting new developments the company has planned for 2018 and beyond. We’d like to thank Tarren and Superdry for their continued support and we look forward to providing the AV solution for the next Superdry briefing.