Superdry Fashion Show – Sportswear Launch

Superdry Sportwear Launch 2016 Banner

Production AV were appreciative to once again work for long term client Tarren Production Ltd by providing a complete video solution using LED screens, flat panel displays, HD camera feeds and screen management systems. It was an honour to be apart of Superdry’s exciting businesses developments namely the launch of their sportswear line.

3mm High Resolution LED Screen with Barco S3-4K Switching

3.9mm LED Screen - Superdry Sportswear Launch

The main centerpiece of the event were our DigiLED 3.9mm LED Panels. We built two 4.5m x 2.5m LED walls on either side of the stage. These screens were used to showcase content that expressed the evolution of Superdry’s aspirational design story, offering essential items for everyday fitness as well as capsule collections for Athleisure, Yoga, Gym, Running and Cycle.

3.9mm LED Screens - Superdry Sportswear Launch

Positioned to capture the catwalk was a Sony PMW-EX3 Video Camera which fed live video to a Samsung ME65B 65″ Flat Panel Display which the models used as reference for their cues throughout the show. Playback of Powerpoints and keynotes were also displayed on screen for numerous talks by members of the Superdry team and brand ambassadors. All content was managed and switched by pairing the Barco EC-50 Event Controller with the Barco S3-4K Screen Management System which functioned flawlessly throughout the event.

Again we’d like to thank Tarren Production Ltd and Superdry for choosing us to provide the screen and video management for this event. We look forward to working on more successful events in the future.


Nike Football Brazil Shirt Media Launch

Nike Football Brazil Shirt LaunchFull HD Projection Solution

With just 6 months to go until Brazil, the UK Media Launch of the new Nike Brazil Shirt couldn’t have been more important. The event was a slick multi reveal exhibition, designed & managed by Ear to the Ground; Production AV provided a full HD projection system and video playback solution.

It was an intimate launch for selected Media and young aspiring footballers held in the London Film Museum, Covent Garden. Nike Creative Director of Football, Martin Lotti and Brazil footballer, David Luiz, gave their views on the design process and insight into the innovative new kit.

Barco PDS Switcher

Using our Barco PDS 901 switcher and Christie Digital LHD 700 projectors, the event also showcased an interesting history of the journey of the humble football shirt, to its present day form.

Nike Football Hypervenom Launch

Nike Hypervenom Banner

Full HD Projection Solution

The Autumn launch of the long awaited Nike Hypervenom football boot, managed by Ear to the Ground, was a very special event.

The location, a derelict Welsh Chapel in central London, provided a unique gritty backdrop which was taken over and transformed into a football amphitheatre. A custom football cage was built in the main space and the venue was transformed through the creation of an immersive journey for guests.  The launch staged a 2 aside knockout tournament, and involved putting 200 young footballers up against each other under the watchful eye of Premier League players Danny Welbeck, Daniel Sturridge & Christian Benteke. 

Christie Digital LHD 700 Projectors

Using Christie Digital LHD700 projectors, Production AV projected the all important scoreboard onto the venue wall, as well as supplying large screen flat panel displays throughout the building.  On the lower floor there was a NIKEiD exhibition area which employed our Christie projectors to project specific Nike videos and images.

After the tournament, Headliner, Giggs, the London based rapper, ensured the Hypervenom atmosphere continued.