Tour of Britain – Cheltenham Festival of Cycling

Tour of Britain LED Screen Banner

Production AV were looking forward to being involved in a project that was hosted… or pedalled through our local area! We were working on behalf of several clients to provide a range of solutions for the Tour of Britain stage which finished in Cheltenham. For APT Marketing, we were responsible for providing the screens and live feed to the hospitality yurt at the finish line as well as the main LED screen site for public viewing constructed in Pittville Park next to the the final stretch of the race. For Mudway Workman, we provided another LED screen in Winchcombe a couple more kilometres away from the finish line which was erected on the back of a curtained trailer. With the race gaining considerable interest amongst the public Production AV were delighted to playing our part in enhancing this special day for the spectators and Gloucestershire as a whole.

Multiple Outdoor 6mm Livestream LED Screens

Cheltenham Festival of Cycling Pitville LED Screen

The hospitality yurt was provided as a space for the sponsors of race and their delegates to gather and enjoy meeting and listening to well known members of the cycling community, eat fantastic food and enjoy the race as it was presented around the edge of the yurt on four of Production AV’s Samsung ME65B 65″ LED Flat Panels. All of our sites were installed with satellite dishes that provided a reliable Freeview feed of the race and our onsite technician Jimmy Flanders was at the yurt to assist and tweak the setup in the event the feed slipped in quality. The PA, microphone systems and playback capabilities for the screens used before and after the race were also provided by Production AV.

Cheltenham Festival of Cycling Winchcombe LED Screen

Arriving at 5am on the morning of the race at Pitville Park, the team worked into the morning building a goal post truss structure where a 6.4m x 3.6m LED screen was constructed using our stock of Desay 6.25mm Indoor/Outdoor LED Panels. Line array systems were flown either side of the screen which would project the audio clearly to large crowds expected throughout the day. In a gazebo behind the screen, control was set up to protect it from the elements. A pair of Nova MCTRL660 Processors were used to manage the data being fed to the screen with one acting as a fail safe hot back up to the main processor. The sponsorship content that would play during the races advert breaks was switched using our Barco PDS-901 3G 9 in 1 Out Seamless Switcher with all data being comfortably scaled to the screen using our industry standard Barco ImagePRO II Dual. In Winchcombe, the task was similar as we used our Desay 6.25mm Indoor/Outdoor LED Panels to create a smaller screen four panels wide and two panels high constructed on the back of a Mudway Workman trailer using our ground support system. The screen faced outwards into the local Fanzone that was positioned within touching distance of the road where the race would fly through.

Overall the stage was a massive success with thousands of people lining the streets to support the riders. Mick Bennett the Race Director of the OVO Energy Tour of Britain mentions the overwhelming warmth and unprecedented support shown during Stage 7 and we’d like to thank APT Marketing and Mudway Workman for allowing us to be apart of that support. It was a pleasure having you both as clients and we look forward to continuing our relationship with you in the future.