Production AV were excited to be working with new clients Four Communications to create a spring themed activation event hosted in the centre of St Christopher’s Place Square. The ‘Spring Rituals’ film was created by both floral designer Flora Starkey and Prettybird’s founding partner Juliette Larthe as a captivating and unique digital art installation to mark the arrival of the equinox through the magic of new floral life. The screen was on site for five days and ran from mid morning until 8pm so that members of the public could enjoy seeing time-lapses that offered extraordinary views into spring through the magic of flowers turning from seedlings to full bloom!
Outdoor 6mm LED Screen Art Installation
For this outdoor activation, our waterproof and versatile Desay 6.25mm Indoor/Outdoor LED Panels were used to create four 3.2m x 1.8m screens that would be positioned into an outward facing square to enable 360° viewing angles. The four screens were raised up off the floor on Litedeck and were finished with a custom, white, weatherproof cladding. The control system was set up in a nearby building, with the cabling run safely and unobtrusively into the cube. Two Nova MCTRL660 Processors were used to manage the data being fed to the screen with one acting as a fail safe hot back up to the main processor. Content was scaled to the screens using our industry standard Barco ImagePRO II Dual with content sourced and managed using an Apple Mac Mini. A small but powerful PA system was also installed into the exhibition to amplify the film with a poignant soundtrack representing spring time. Four EV Evid 6.2T Loudspeakers were located in the centre of the cube, with a compact Soundcraft EPM 6:2:2 Mixer and amplifier in the control room.
The design of the cladding and technical system, project management and health and safety planning was undertaken by Pete McCrea, who managed the onsite installation of the screen and cladding. Installation was undertaken over several hours in the morning, and then removed in two hours after the event. Production AV contracted Congo Blue, who are also part of the SFL Group for the fabrication and installation of the cladding.
It was great to see so many people stopping to take photos and appreciating the exquisite range of flowers flourishing into full blooms. Production AV are always grateful when our services are utilised to display such beautiful artistry and positive messages especially about the arrival of spring! We’d like to thank Four Communications for choosing us as the technical supplier for this exhibition, we have really enjoyed making this project a reality and we look forward to working with you again in the future.