Production AV are a partner in Vero, working to deliver pioneering virtual production for content creation, film and advertising.
What is Virtual production?
Virtual production is a groundbreaking set of technologies revolutionising content creation, advertising and film production.
For the first time, technology is allowing filmmakers and creatives to shoot the impossible, bridging the gap between imagination and technical reality. Costly set builds, location shooting and visual FX can be re-thought and re-imagined.
Watch the Made With Vero Teaser video to see the technology in action
How Does it work?
Traditional VFX workflows rely on working in Post Production to combine physical shots, usually captured on a green screen, with digitally generated backgrounds. Directors and actors can’t see the world they are in during the filming process, and there are limitations imposed by the green screen technology itself.
Virtual production combines the cutting edge abilities of LED screens, realtime graphics engines linked with camera tracking to show the set in realtime on the screens. This gives the director and actors the ability to see the world they are in, and compose the shot in camera. The lighting is truer to the intended location with no green spill. Decisions can be taken quickly, and shots can be re-composed on the fly to ensure the directors vision is captured. If needed the shots can be taken into post production to complete the process.
How Can we use the technology?
If you are planning to shot a documentary, advert, feature film or streaming content, then we can partner with you. Vero have the creative resources needed to create the environments, the LED screens, and studio space to complete you project. We can deliver your project in our space or in your studio as required.