Superdry Autumn/Winter16 for Tarren Production Ltd

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Production AV had the pleasure of working for our long term client Tarren Production Ltd on several parts on the Autumn/Winter 2016 launch held by Superdry in Cheltenham in early January 2016. SuperGroup used a disused warehouse near their HQ in Cheltenham, which was used for a catwalk show and after show party, as well as running a series of presentations in their new staff canteen adjacent to the new site.

In the Cafe space, Tarren Production contracted Production AV to supply a simple but complete production package of sound lighting, video and staging. Utilising d&B Audio Q7 and QSUB speakers, D12 amplifiers and Allen and Heath QU32 mixing desk to provide a full range sound system for the spoken word and presentations, video was taken based around a 12,000 Lumen projector and 16’x9′ screen for the brightly lit space, with a Barco PDS901 switcher for allowing a clean fade between laptops and video playback handled by PlayBackPro+ running on Apple Mac Mini computers. Simple lighting highlighted the presenters on the 3m x 2m stage that was set up in the venue. Olie Goulding was onsite to oversee the running of the event and ensure that the presenters could focus on their presentations.

Barco HDX W12 - SuperDry

Fashion Show Catwalk Monitoring

Over in the launch area, Production AV provided several small but key bits of infrastructure. For the catwalk, a pair of Sony PMW-EX3 cameras were rigged in fixed positions, then fed their Full HD signals back to 3 pairs of Panasonic flatscreen displays positioned to allow the show caller and dressing teams to clearly monitor the action on the catwalk, and ensure they timed the model entrances correctly. Whilst not an overly glamorous part of the show, quality of the image and reliability were critical to ensure models were able to time the show correctly.

Presentation Flatscreen Hire

In a temporary structure located beside the catwalk space, members of the Superdry team briefed different groups on the new Sports and Snow product lines. Within this space Production AV provided a large 65″ Samsung LCD flatscreen display to enable the presentation to be seen clearly by the delegates. Another small d&b sound system with a wireless microphone allowed the presenter to be heard over the background noise of the busy site.

Our thanks go to Tarren Production Ltd for asking us work for them on this event.